A Case Study on Agro-based E-Commerce Portal

A Case Study on Agro-based E-Commerce Portal ( Vol-3,Issue-1,January - February 2018 )

Author: Saban Kumar K.C., Arun Kumar Timalsina

ijeab doi crossref DOI: 10.22161/ijeab/3.1.27

Keyword: E-Commerce, Metrotarkari.com, business model, payment gateway.

Abstract: This paper has investigated the practice of E-Commerce portal named Metrotarkari for marketing vegetables and fruit items in Kathmandu valley. A case study approach underpinned the study so as to identify current issues and practice of E-Commerce portal for vegetable and fruit items thereby adopt appropriate strategies for its sustainability in this sector. The study used explanatory form of analysis on the issues of business model, payment system, distribution system, overall challenges and marketing strategies based on the face to face interview with chief operating officer of Metrotarkari. The result shows that their B2B feature is serving more customers than B2C feature does in daily basis. The cash on delivery has been the preferable option of payment system although they have facility of Paypal, E-Sewa and Sctmoco. The main reason behind the problem in maintaining and delivering quality items is the lack of their own inventory and their dependency on others vendors. Establishing their own cold store or inventory and appending the C2C feature in their existing portal are major suggestions made to provide benefit to farmers and customers thereby sustain in this sector.


[1] R. Kalakota and A. B. Whinston, Frontiers of electronic commerce, Singapore: Addison Wesley Longman, 199.
[2] T. Berners-Lee and M. Fischetti, Weaving the Web: The original design and ultimate destiny of the World Wide Web by its inventor, DIANE Publishing Company, 2001.
[3] U. M. Dholakia, "Concept discovery, process explanation, and theory deepening in e-marketing research: The case of online auctions," Marketing Theory, vol. 5, no. 1, pp. 117--124, 2005.
[4] MOAD, "Stastistical Information on Nepalese agriculture," Government of Nepal, Ministry of agriculture development, Singha Durbar, Kathmandu, 2012.
[5] P. R. Pant and D. Dangol, "Kathmandu valley profile," Briefing Paper, Governance and Infrastructure Development Challenges in Kathmandu Valley, 2009.
[6] P. Ngudup, "E-Commerce in Nepal: a case study of an underdeveloped country," Int. J. of Management and Enterprise Development, pp. 306 - 324, 2005.
[7] N. Kshetri, "Barriers to e-commerce and competitive business models in developing countries: A case study," Electronic Commerce Research and Applications, p. 443–452, 2007.
[8] L. Press, "A Case Study of Electronic Commerce in Nepal," International Telecommunication Union, 2000.
[9] Walmart, "About Walmart," 2015. [Online]. Available: http://grocery.walmart.com/usd-estore/help/helppageslinkscontainer.jsp?divid=aboutWalmart. [Accessed June 2016].
[10] ZDNET, "Walmart online grocery," 2016. [Online]. Available: http://www.zdnet.com/article/walmartonlinegrocery/. [Accessed June 2016].
[11] S. K. K.C. and A. K. Timalsina, "Consumer Attitudes Towards Online Grocery Shopping in Kathmandu Valley," in Proceedings of IOE Graduate Conference, Pulchowk, Lalitpur, 2016.
[12] M. Shuttleworth, "Case Study Research Design," 2016. [Online]. Available: https://explorable.com/case-study-research-design. [Accessed 2016].
[13] Monash University, "Writing a case study," Monash University, [Online]. Available: https://www.monash.edu/rlo/quick-study-guides/writing-a-case-study. [Accessed 2018].
[14] S. K. K.C. and A. K. Timalsina, "Challenges for Adopting E-Commerce in Agriculture in Nepalese Context—a Case Study of Kathmandu Valley," in Proceedings of IOE Graduate Conference, Pulchowk, Lalitpur, 2016.
[15] Statista.com, "Preferred payment methods of online shoppers in Latin America as of 4th quarter 2015," 2015. [Online]. Available: https://www.statista.com/statistics/256262/preferred-payment-methods-of-online-shoppers-in-latin-america/. [Accessed 2017].
[16] A. P. Jaitapkar, "Consumer Perception Towards Online Grocery Stores," University of Mumbai , Kohinoor Business School, Kurla, Mumbai, 2012.
[17] V. Zwass, "Structure and macro-level impacts of electronic commerce," Emerging Information Technologies: Improving Decisions, Cooperation, and Infrastructure, Sage, Beverly Hills, CA, pp. 289--315, 1999.

Cite this Article: Show All (MLA | APA | Chicago | Harvard | IEEE | Bibtex)

Total View: 138 Downloads: 20 Page No: 213-216