Analysis of Channel and Structure of Cattle Marketing Intermediaries in Mubi Local Government Area of Adamawa State, Nigeria

Analysis of Channel and Structure of Cattle Marketing Intermediaries in Mubi Local Government Area of Adamawa State, Nigeria ( Vol-3,Issue-2,March - April 2018 )

Author: Musa Y.M, Iheanacho A.C, Nyiatagher Z.T

ijeab doi crossref DOI: 10.22161/ijeab/3.2.15

Keyword: Channel, Structure, Cattle Marketing, Intermediaries, Mubi and Nigeria.

Abstract: This study determined the Marketing Channel and Structure of Cattle among Intermediaries in Mubi Local Government Area of Adamawa State, Nigeria. Objectives of this study area to examine the marketing channel for cattle; determine the marketing structure of the intermediaries and identifying the major constraints in cattle marketing in the study area. Simple random sampling technique was employed to select 123 respondents in Mubi International Cattle Market. Primary data were collected through the use of structured questionnaire from the market. Descriptive statistics and Gini-coefficient were used in analyse the data of this study. The result shows that 87% sell live cattle, 13% sell butcher pieces, while 61.8% and 27.6% sell their cattle in secondary and terminal markets respectively. About 73% had their major source of trading cattle in north-east and 26% are from other countries (Cameroon, Chad and Niger). Gini- coefficients of 0.5673, 0.6340, 0.452 and 0.5719 were obtained for wholesalers, retailers, butchers and brokers respectively, while Respondents indicates that insurgency (insecurity) (78%), inadequate market information (74%), inadequate credit facility (73.2%), cost of transportation (72.4%), double charges by market officials been the least (48.8%) were some of the major constraints. The study recommended that good roads, better and cheap means of transportation should be provided to the marketers through their cooperatives.


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