Market Structure of Yam in Selected Market in Ibadan, Oyo State, Nigeria

DOI: 10.22161/ijeab/3.5.48

Abstract:
This study carried out Market Structure of Yam in selected markets in Ibadan. Oyo State, It specifically determined profitability of Yam marketing and examined the market structure for yam in the study area. Five markets centres were covered and simple random sampling techniques wereused to select a total of 120 yam sellers in the study area. Gross margin and gini-coefficient techniques were used to analyse the data collected. The profitability analysis showed that yammarketing in Bodija is more profitable as the seller on the average realizes a net profit of N111,075. The result of the Gini coefficient for yam sellers obtained in the study area was 0.572 which implies that yam market in the study area is imperfectly competitive with the market structure inclining towards monopoly.

Keywords:
yam, market structure, profitability, gross margin, gini coefficient.

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