Marketing Analysis of Processed Fishery Products using Interactive Media

DOI: 10.22161/ijeab.4432

Keyword: Fishery Products, Promotion Mix, Interactive Media, Digital Marketing

Abstract: This study aims to analyze marketing of processed fishery products by using interactive media in Makassar conducted in April - June 2019 took place in the city of Makassar. Data was collected through interviews, observations, questionnaires and literature study. The research method in this study is a descriptive analysis will present a general overview of SMEs marketing of processed fish products as a whole by focusing on marketing by using interactive media. Samples are processed fishery products 8 SMEs located in the city of Makassar with criteria using the owners use at least 2 social media and has been operating for less than 5 years. The results showed that social media are the most widely used in the sales activity (75%) is WhatsApp, Facebook and Instagram. Group 2 media (12.5%) only uses WhatsApp and Facebook and group 4 media (12.5%) using WhatsApp, Facebook, Instagram and Line.. The percentage of consumers prefer buying fishery products in a row is a promotion, place, price and product.

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Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati et al."Marketing Analysis of Processed Fishery Products using Interactive Media". International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878),vol 4, no. 4, 2019, pp.1099-1102 AI Publications doi:10.22161/ijeab.4432

Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati, P.(2019).Marketing Analysis of Processed Fishery Products using Interactive Media. International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).4(4), 1099-1102.10.22161/ijeab.4432

Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati, P.(2019).Marketing Analysis of Processed Fishery Products using Interactive Media. International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).4(4), pp.1099-1102.

Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati. 2019."Marketing Analysis of Processed Fishery Products using Interactive Media". International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).4(4):1099-1102.Doi:10.22161/ijeab.4432

Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati."Marketing Analysis of Processed Fishery Products using Interactive Media", International Journal of Environment Agriculture and Biotechnology,vol.4,no. 4, pp.1099-1102,2019.

@article { verderikandatangara2019marketing,
title={Marketing Analysis of Processed Fishery Products using Interactive Media},
author={Verderika Ndatangara, Mardiana Erthrawaty Fachry, Sri Suro Adhawati , R},
journal={International Journal of Environment Agriculture and Biotechnology},
volume={4},
year= {2019} ,
}