Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province

DOI: 10.22161/ijeab/1.4.49

Keyword: Market image, traditional market, factor analysis.

Abstract: In the midst of rapid development of modern markets, traditional markets everywhere, including Badung traditional market in Denpasar City, still play an important role in bringing consumers and producers together and have the advantage as a place of price and quantity bargains. The purpose of this study is to identify the factors shaping the image of Badung traditional market in Denpasar City, Bali Province. The samples of this study were 100 consumer respondents using convenience sampling. The analytical method used in this research was factor analysis. The study shows that there are six factors forming the image of Badung traditional market, namely price, service, quality, physical environment, location and variety of goods. Service factor has the most dominant loading value in shaping the image of traditional market, followed by the location factor. Both of these factors are still the dominant factors that shape the image of the traditional market. The roles of other factors need to be improved, such as the price factor that is considered to be competing with modern markets, the quality factor that needs to be improved, as well as the diversity of goods that have been deemed unable to compete with modern markets.

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Cite this Article:

I Nyoman Gede Ustriyana et al."Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province ". International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878),vol 1, no. 4, 2016, pp.0975-0980 AI Publications doi:10.22161/ijeab/1.4.49

I Nyoman Gede Ustriyana, P.(2016).Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province . International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).1(4), 0975-0980.10.22161/ijeab/1.4.49

I Nyoman Gede Ustriyana, P.(2016).Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province . International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).1(4), pp.0975-0980.

I Nyoman Gede Ustriyana. 2016."Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province ". International Journal of Environment Agriculture and Biotechnology(ISSN: 2456-1878).1(4):0975-0980.Doi:10.22161/ijeab/1.4.49

I Nyoman Gede Ustriyana."Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province ", International Journal of Environment Agriculture and Biotechnology,vol.1,no. 4, pp.0975-0980,2016.

@article { inyomangedeustriyana2016factors,
title={Factors Shaping the Image of Badung Traditional Market in Denpasar City, Bali Province },
author={I Nyoman Gede Ustriyana , R},
journal={International Journal of Environment Agriculture and Biotechnology},
volume={1},
year= {2016} ,
}