Supply Chain of Fish Performance and Analysis Fisherman Share in Paotere Landing Fish, Makassar City

Abstract:
Fishing port is a center for marketing of catches, where the role and facilities are very important in the economy of a port, starting from landing to marketing the catch. Several studies can be carried out to overcome this problem, one of which is the supply pattern which can be described in study of the supply chain at the Paotere Fish Landing Base which is located in the middle of Makassar City. The purpose of this study is to explain how the supply chain system, supply chain flow with the problems and chain models that exist in PPI Paotere. The author also relates using the Fiherman Share analysis. The method used in this research is purposive sampling with descriptive analysis approach. The results showed that business actors and the supply chain system at the Paotere Fish Landing Base consisted of 2 supply chain systems consisting of 1 channel, namely, Fishermen-Collectors-Retailers-Consumers, the highest occurred in flow chain 1 by 68%, - where The percentage is greater than flow 2, namely the final 62%, while for channel 2 it consists of fishermen-collectors-exporters (UPI)-final consumers. fisherman's share.

Keywords:
Supply Chain, Marketing, Fishing Port, Paotere, Fisherman Share.

Article Info:
Received: 29 Jan 2021; Received in revised form: 21 Mar 2021; Accepted: 09 Apr 2021; Available online: 28 Apr 2021

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